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The Purple Value System of Spiral Dynamics

What is the theory of Spiral Dynamics?


Spiral Dynamics is a model of the evolution of individuals and societies' value systems (memes). Each has its code and color with a unique set of value orientations and priorities that form its beliefs and values. People and societies dynamically move through these levels depending on the changing conditions of life, experience, and challenges that stand in their way.


Who created Spiral Dynamics?


The beginning was laid by the research of Dr. Clare W. Graves

The term Spiral Dynamics was used by Don Beck and Christopher Cowan in the book «Spiral Dynamics: Mastering Values, Leadership, and Change.»


What color are you Spiral Dynamics?


ColorIn a lifeIn a business
TurquoiseThe Global visionSynthesis
YellowFlexible streamWin-Win-Win behaviour
GreenInterpersonal relationsSocial networks
OrangeCompetitionProject management
BlueThe power of truthBusiness Process Management
RedThe rule of forceStarting up a personal business
PurpleFamily relationsFamily relations
BeigeSurvivalOwn farm


The purple value system represents a focus on tradition and spirituality and a belief in the supernatural. It is characterized by a strong sense of community and a belief in an influential, all-knowing leader or god. According to the Spiral Dynamics model, this value system is often associated with traditional agricultural societies and is considered the second level of human development. People in purple vMeme are guided by myths, rituals, and taboos and have a strong sense of belonging to a group. In addition, they have a strong sense of identity and are guided by the laws and beliefs of their ancestors.


The Purple Value System through the lenses of SDTEST® 


SDTEST® has 36 different VUCA polls that calculate the 13,034 correlation values between stages of development according to the theory of Spiral Dynamics and answer options of these 33 polls.

We invite curiosity about the systemic mechanisms behind this correlation. There may be hidden variables that provide alternative explanations.



In our analysis of the poll "What makes people successful at work?" we found an intriguing negative correlation that warrants closer examination: 


-0.0526 between Adaptability to change and Purple stage.


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0444. This negative correlation -0.0528 meets the reliability criteria but does not necessarily imply causation. 



A key insight around this negative correlation is that the Purple vMeme's strong attachment to ancestral traditions and beliefs could restrict adaptability to change. As the statistical analysis shows, the more one associates with the Purple stage oriented around customary rituals and a tight-knit in-group identity, the less capacity they may have to adapt flexibly.


This makes intrinsic sense - groups guided strictly by "the way things have always been done" will likely resist shifts threatening tribal norms. However, the negative correlation provokes thought around nuances. Perhaps certain aspects of Purple values offer stability amidst change, even while limiting the willingness to reinvent. 


Moving forward, we must carefully study how beliefs that "wisdom lies in the past" intersect with progressive adaptation. Under what circumstances might allegiance to tradition severely hamper versus moderately slow, flexible responses to shifting conditions? Are there tipping points where Purple psychology snaps from change-aversion to change-acceptance? 



In our analysis of the poll "Reasons why people give up," we found an intriguing positive correlation that warrants closer examination:  


0.0931 between the Feel they have something to lose and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0627. This positive correlation of 0.0931 meets the reliability criteria but does not necessarily imply causation.



This positive correlation of 0.0931 connects to the Purple value system's tight communal bonds and customary ways of life. When existence revolves around ancestral rituals and tribal belonging, shifts threatening these structures jeopardize one's very sense of meaning.


The prospect of exile from familiar patterns rightfully evokes fear. Without a spiritual community, Purple psychology loses all orientation. So reactions to guard against change emerge strongly; risk-taking is rare when transforms may upend all security.


We should only assume assumptions either way until examining this correlation rigorously across various situations. As with all developmental worldviews, Purple psychology contains multidimensionality worth unpacking! We'd like to hear more from you here.


We talked about this poll in more detail in this article.



In our analysis of the poll "Trust (by WVS)," (How you feel about the in your country?), we found an intriguing positive correlation that warrants closer examination:  


0.0937 between the Is generally free of corruption / Agree strongly and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0718. This positive correlation of 0.0937 meets the reliability criteria but does not necessarily imply causation.



This positive correlation of 0.0937 between a strong agreement that one's country is free of corruption and identification with the Purple vMeme reveals intriguing insights about traditional community psychology. 


At first glance, the correlation seems counterintuitive - we may assume that hierarchical power dynamics of ancestral tribes would enable corrupt exploitation. However, within tightly knit Purple groups bonded by ritual and shared mythological beliefs, perhaps exploitation by leadership seems impossible. 


Who is one to question if the chief or elder council holds god-like authority? And when survival depends intensely on group belonging, the thought of speaking out likely feels unfathomable. The correlation hints that corruption may only register once independence of thought and willingness to critique authority emerge in later vMemes.



In our analysis of the poll "What actions have been taken in relation to staff in the last month (fact, %)?" we found an intriguing positive correlation that warrants closer examination:  


0.0856 between The employees were sent on unpaid vacation and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.077. This positive correlation of 0.0856 meets the reliability criteria but does not necessarily imply causation.



This positive correlation of 0.0856 initially seems counterintuitive given the Purple value system's in-group solid loyalty and protection of shared resources for survival. However, it connects to a deeper deference to authority within customary communities.


If the chief or council decrees specific austerity measures in lean times, Purple psychology likely accepts this even at a high cost - their destinies intertwine with group continuity. Likewise, in organizations, those identifying with Purple submit to hardships if sanctified by higher-ups upholding more profound traditions tying social fabric.  


However, bitterness can arise if belts tighten unfairly across the hierarchy. And if adversity persists too long without spiritual meaning, resignation may displace sacrifice. 



In our analysis of the poll "The main priorities of job seekers," we found an intriguing positive correlation that warrants closer examination:  


0.1095 between The employment guarantee and the Purple stage. 

The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0655. This positive correlation of 0.1095 meets the reliability criteria but does not necessarily imply causation. 


This positive correlation of 0.1095 makes sense when considering the purple value system's emphasis on group cohesion and security. In close-knit purple communities, survival depends on everyone's cooperation. If some members lose their jobs, the stability of the whole is threatened.  

From a mythic-traditional perspective, periods of hardship may be seen as tests from a greater power. Maintaining favor with ancestral spirits or gods is key. Guaranteed work helps placate these forces and upholds the social order. It also confirms the community's faith in its leader to provide for their basic needs.  

Additionally, in Purple, there is comfort in routine and tradition. Knowing one's occupation is secure allows people to focus attention on spiritual customs, kinship rituals, and preserving tribal knowledge. It enables a rich inner world of symbolism and fantasy without the distraction of finding new livelihoods. 

In sum, steady work signifies providence from above and continuity of communal bonds below. It allows the timeless wisdom of elders and shamans to permeate daily affairs. From Purple, the employment guarantee upholds both material and mystical realms. This offers insight into the systemic interplay behind this telling correlation.


In our analysis of the poll "What makes a boss a great leader?" we found an intriguing positive correlation that warrants closer examination:  


0.0886 between the Trustworthiness and the Purple stage. 

The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0464. This positive correlation of 0.0.0886 meets the reliability criteria but does not necessarily imply causation. 


This positive correlation of 0.0886 makes sense when we consider the significance of trust in the tightly-knit Purple worldview. In mystical, traditional communities, survival depends on cooperative reliance within the group and its chieftains. 


Trust in leadership to provide stability and a connection to the divine allows Purple members to feel safe. Questioning the chief's credibility could unravel the carefully constructed walls protecting against chaos. Their trustworthiness proves that their values are intact.


So, for Purple, a leader seen as honest and dependable evidences greater forces blessing the social hierarchy. It enables continuity between generations and faith in a power larger than oneself. Trust transfers mystic legitimacy in a tangible way that perpetuates tribal bonds. This explains the correlation at purple's core.



In our analysis of the poll "Psychological Wellbeing (by Carol D. Ryff)" we found an intriguing negative correlation that warrants closer examination:  


-0.1162 between the Personal growth. I gave up trying to make big improvements or changes in my life a long time ago / Strongly disagree and the Purple stage. 

The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.055. This negative correlation of -0.1162 meets the reliability criteria but does not necessarily imply causation. 


This negative correlation of -0.1162 indicates that the more someone aligns with Purple values, the more they *don't* give up trying to make big improvements or changes in their lives. They would be more likely to strongly agree with the statement, "I have not given up trying to make big improvements or changes in my life."

While Purple values tradition and established communal structures, that does not necessarily mean total resignation or a lack of motivation for personal growth and improvement. In fact, within traditionalist worldviews, people may still strive to better themselves or their circumstances within somewhat narrower predefined roles and life scripts.

For example, a Purple father still hopes to provide better harvests and protection for his family over time, or a Purple artisan might work tirelessly to perfect her craft, making ceremonial masks for the village. Their horizon for growth operates within guardrails of customs and stability rather than threatening the dismantling of familiar bonds.

This helps explain why a negative correlation makes sense for Purple. Collectivist norms still allow space for individual industriousness and betterment, albeit not radical transformation that dismantles existing social cornerstones and rituals. Personal growth unfolds along accepted trajectories aligned with communal cohesion.


In our analysis of the poll "Why do people procrastinate?" we found an intriguing positive correlation that warrants closer examination:  


0.1038 between the Life of Distraction: Frequent interruptions or distractions that divert attention and hinder task completion. / Not Applicable and the Purple stage. 

The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0824. This positive correlation of 0.1038 meets the reliability criteria but does not necessarily imply causation. 


This positive correlation of 0.1038  makes sense, given Purple's grounding in ritual, tradition, and established social rhythms. Deviating from embedded routines threatens stability in tight-knit communities governed by spiritual customs and elder wisdom.

Interruptions or distractions that divert focus disrupt the magical bonds and folklore preserving order across generations. They also demonstrate impatience with the elegant natural cycles and destiny defining one’s ordained path. Respecting rhythms enables collective survival.  

Additionally, with authority and expectations for contribution clear, there is little uncertainty around tasks. Social roles provide direction even without rigid schedules. And leisure is built into ceremonies and seasons, not snatched anxiously between obligations.  

In short, from Purple, there is trust in the time-honored pace of duties flowing from mystical sources. Distraction contradicts sacred destiny. By rejecting this concept outright, Purple affirms faith in grace emerging from staying loyal to routine—without modern fragmentedness.


In our analysis of the poll "Meritocracy" (Does the organization foster a culture of collaboration and knowledge-sharing rather than competition and individualism?), we found an intriguing positive correlation that warrants closer examination:  


0.1632 between the No and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.1125. This positive correlation of 0.1632 meets the reliability criteria but does not necessarily imply causation.  



This positive correlation of 0.1632 indicates that the organization does not foster a collaborative culture. The positive correlation with the purple value system suggests that those aligned with purple values are more likely to view the competitive, individualistic culture negatively. 


This makes sense, given Purple's emphasis on community, tradition, and group identity over individual interests. People guided by purple values may see an organizational culture that pits employees against each other in competition as detrimental to the collective good. It goes against their communitarian way of life.


Instead, those in the purple stage would likely advocate for a workplace that operates more like an extended family, with knowledge-sharing, cooperation, and care for the group's welfare. They want to feel part of something larger than themselves.


While healthy competition has its place, when taken too far, it can undermine social cohesion. This correlation reminds us that we should maintain our shared humanity in pursuing individual success. A sense of community is vital for human flourishing.



In our analysis of the poll "Ageism in Career," we found an intriguing negative correlation that warrants closer examination:  


-0.1007 between the No, our organization has not systems in place to deal with cases of ageism and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0861. This negative correlation of -0.1007 meets the reliability criteria but does not necessarily imply causation. 



This negative correlation of -0.1007 suggests that organizations aligned with the Purple value system are more likely to have systems in place to deal with ageism. This makes sense, given Purple's emphasis on tradition, community, and respect for elders. 


In Purple societies, age is often associated with wisdom and authority. The elderly are crucial in passing down ancestral knowledge and guiding the group. Disrespecting elders would violate core Purple values.



In our analysis of the poll "Oxford Happiness Survey," we found an intriguing positive correlation that warrants closer examination:  


0.1130 between the I don't feel particularly healthy / Strongly Agree and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0594. This positive correlation of 0.1130 meets the reliability criteria but does not necessarily imply causation. 



This positive correlation of 0.1130 aligns with some key characteristics of the Purple value system. The Purple stage represents a strong focus on tradition, rituals, and adherence to the beliefs and ways of one's ancestors. Individuals in this stage are guided by myths, taboos, and a deep sense of belonging to their community or tribe.


One potential explanation for the observed correlation could be that individuals operating primarily from the Purple vMeme worldview may place greater emphasis on spiritual or supernatural beliefs related to health and well-being. These beliefs could influence their perception of their physical health status. 


Additionally, the strong sense of community and adherence to traditional practices in the Purple stage could impact health-related behaviors and attitudes. This can sometimes lead to resistance or skepticism towards modern medical practices or interventions contradicting long-held cultural norms or beliefs regarding health and healing. 


It is also possible that factors such as access to healthcare resources, socioeconomic status, or cultural beliefs about health and illness could contribute to the observed correlation, as these elements may be related to both perceived health status and the predominance of specific value systems within a given population.


Furthermore, as societies evolve and integrate different value systems, traditional beliefs and practices may adapt or coexist with modern medical knowledge and practices, leading to a more holistic approach to health and well-being.



In our analysis of the poll "XING's culture assessment" (Interaction. Imagine a great working environment. Which aspects do you like the most?), we found an intriguing negative correlation that warrants closer examination:  


-0.1933 between the People can work independently and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.1642. This negative correlation of -0.1933 meets the reliability criteria but does not necessarily imply causation. 



In this negative correlation of -0.1933, the negative association could be explained by the Purple stage's emphasis on collectivism, group cohesion, and adherence to established norms and practices.


Individuals at the Purple stage may value working collaboratively within their community or tribe, following the guidance of elders or leaders, and adhering to traditional ways of doing things. Working independently may contradict this value system's strong sense of community and interdependence.


Additionally, the Purple vMeme's reliance on rituals, taboos, and established practices could contribute to a preference for more structured and prescribed working methods rather than valuing individual autonomy or independent decision-making.


The Purple value system is characterized by a strong focus on tradition and spirituality and a deep sense of community and belonging to a group. Individuals operating from this worldview are guided by myths, rituals, and the beliefs and laws of their ancestors. They have a strong sense of identity rooted in their collective and believe in influential, all-knowing leaders or deities.



In our analysis of the poll "Biggest problems facing my country," we found an intriguing positive correlation that warrants closer examination:  


0.0881 between the Illegal immigration and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0525. This positive correlation of 0.0881 meets the reliability criteria but does not necessarily imply causation.  



This positive correlation of 0.0881 exceeds the critical value of 0.0525 and meets the reliability criteria for further examination. The Purple value system emphasizes tradition, spirituality, and a deep sense of belonging to a group or community.


In the context of this correlation, the perception of "Illegal immigration" as a significant problem could resonate with Purple vMeme's emphasis on preserving traditional ways of life, maintaining a cohesive sense of community, and protecting one's group's established norms and practices.


Individuals at the Purple stage may view illegal immigration as a potential threat to the cultural and social fabric of their community, as well as a challenge to the established order and traditions that have been passed down through generations.


Additionally, the Purple value system's reliance on rituals, taboos, and strict adherence to group norms could contribute to a perception that illegal immigration represents a deviation from the accepted rules and boundaries that define the in-group and out-group dynamics.



In our analysis of the poll "A.I. and the end of civilization (Elon Musk)," we found an intriguing negative correlation that warrants closer examination:  


-0.1226 between The state should exercise control over the development of artificial intelligence / Somewhat disagree and the Purple stage. 

The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0872. This negative correlation of -0.1226 meets the reliability criteria but does not necessarily imply causation.  


This negative correlation of -0.1226 exceeds the critical value of 0.0872, meets the reliability criteria for further examination, and could be explained that those more aligned with the Purple value system may be more inclined to support state control over AI development. This aligns with the Purple stage's emphasis on tradition, hierarchy, and the belief in the authority of influential leaders or deities.

In the Purple value system context, the development of artificial intelligence may be seen as a threat to the established order, traditions, and the influence of traditional sources of authority. Individuals in the Purple stage may be more likely to favor state control over AI development to preserve the existing social and spiritual structures that provide a sense of stability and belonging.

This negative correlation highlights the potential tension between the Purple stage's emphasis on tradition and the perceived disruptive nature of technological advancements like AI. Individuals in the Purple stage may be more inclined to support measures that maintain the status quo and reinforce the authority of traditional sources of power and influence.

The Purple value system strongly focuses on tradition, spirituality, and a belief in the supernatural. Individuals in this stage have a strong sense of community and are guided by their ancestors' laws, beliefs, and rituals. They tend to have a strong sense of identity and belonging to their group, and they often look to influential, all-knowing leaders or gods for guidance and direction.


In our analysis of the poll "My Greatest Fears," we found an intriguing positive correlation that warrants closer examination:  


0.0756 between the Assault by criminals and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0359. This positive correlation of 0.0756 meets the reliability criteria but does not necessarily imply causation.  



This positive correlation of 0.0756 suggests a relationship between the fear of assault by criminals and individuals operating within the Purple stage of value system development. Specifically, those aligned with the Purple worldview tend to exhibit a higher association with expressing fear related to criminal assault.


From the lens of the Purple value system, this correlation reflects a deeply rooted sense of tradition and community and the importance of maintaining established norms and rituals. In traditional agricultural societies associated with the Purple stage, the sanctity of the community and the preservation of customs and beliefs are of the utmost importance.


It is important to note that this positive correlation does not necessarily imply an irrational or excessive fear within the Purple value system. Instead, it may reflect a deep-rooted cultural and societal context in which the preservation of community, adherence to traditions, and maintaining order are highly valued.


The fear of assault by criminals may stem from a perception that such acts not only threaten individual safety but also disrupt the harmony and cohesion of the community as a whole. Within the Purple worldview, criminal behavior could be seen as a violation of the sacred traditions, rituals, and taboos that govern the collective.



In our analysis of the poll "Factors that impact team effectiveness," we found an intriguing negative correlation that warrants closer examination:  


-0.0794 between the Psychological safety and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.061. This negative correlation of -0.0794 meets the reliability criteria but does not necessarily imply causation.



This negative correlation of -0.0794 suggests an inverse relationship between the perception of psychological safety as a factor impacting team effectiveness and individuals operating within the Purple stage of value system development. Specifically, those aligned with the Purple worldview tend to exhibit a lower association with acknowledging psychological safety as a critical factor for team effectiveness.


Within the Purple worldview, psychological safety, which involves feeling comfortable expressing oneself without fear of negative consequences or judgment, may be perceived as secondary to maintaining community cohesion, respecting traditions, and obeying the guidance of influential leaders or spiritual figures.


Moreover, the Purple value system is characterized by a strong sense of identity derived from belonging to a group and upholding the laws and beliefs of ancestors. The concept of psychological safety, emphasizing individual expression and openness, may be disruptive to the established order and collective identity.


However, it is essential to note that this negative correlation does not necessarily imply a complete disregard for individuals' well-being or psychological safety within the Purple value system. Instead, it may reflect a different understanding and prioritization of factors contributing to team effectiveness rooted in traditional agricultural societies' cultural and societal context.



In our analysis of the poll "Actions of companies in relation to personnel in the last month (Y / N)," we found an intriguing positive correlation that warrants closer examination:  


0.1405 between the Sent employees on unpaid vacations and the Purple stage. 


The critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0572. This positive correlation of 0.1405 meets the reliability criteria but does not necessarily imply causation. 



This positive correlation of 0.1405 could be explained from the perspectives of companies and individuals operating within the Purple value system, which emphasizes tradition, spirituality, belief in the supernatural, and a strong sense of community and belonging.


1) From the perspective of companies operating within the Purple value system:


This positive correlation suggests a relationship between companies aligned with the Purple worldview and the decision to send employees on unpaid vacations. Such companies may perceive this action as a necessary sacrifice for the greater good of the collective, in line with the Purple value system's emphasis on maintaining harmony and respecting the wisdom of influential leaders or elders. Sending employees on unpaid vacations is a way to uphold traditions and preserve the established order, even in challenging circumstances.


2) From the perspective of individuals within the Purple value system:


This positive correlation indicates a higher association between individuals operating within the Purple stage of value system development and their acceptance or tolerance of companies sending employees on unpaid vacations. For these individuals, rooted in traditional agricultural societies, the community's collective well-being and preserving established customs and practices are paramount. The decision to send employees on unpaid vacations may be perceived as a necessary sacrifice for the greater good, aligning with the Purple value system's emphasis on maintaining harmony and respect for the guidance of influential leaders or higher authorities.


It is important to note that this positive correlation does not necessarily imply an endorsement or approval of sending employees on unpaid vacations within the Purple value system. Instead, it may reflect an acceptance or a more fatalistic attitude towards such decisions, stemming from the belief in the community's collective well-being and the adherence to the laws and beliefs of ancestors.


In addressing issues related to personnel management, labor practices, and the intersection of cultural traditions and modern business practices, it may be beneficial for both companies and individuals to incorporate elements of the Purple value system, such as promoting a sense of community, respecting traditions and spiritual beliefs, and acknowledging the guidance of influential leaders or elders. By recognizing and accommodating these deeply ingrained values, organizations and societies can foster an environment that balances preserving cultural identity with pursuing sustainable and ethical business practices while respecting the perspectives and beliefs of individuals within the Purple value system.


What insights do you gain from these correlations? 


We welcome respectful and wise perspectives! 


After login or registration, free access to the poll results in the FAQ section.



2024.04.23
Valerii Kesenko
Tag-iya sa Produkto Saas Petsa Project Sdtest®

Ang Valerii kwalipikado isip usa ka sosyal nga pedagogue-psychologist kaniadtong 1993 ug sukad gigamit ang iyang kahibalo sa pagdumala sa proyekto.
Nakuha ni Valerii ang degree sa usa ka master ug ang proyekto sa proyekto ug programa sa Program sa 2013. Sa panahon sa programa sa iyang agalon, nahibal-an niya ang proyekto sa proyekto nga gesellschaft E. Viral Dinnamics.
Gikuha ni Valerii ang lainlaing mga pagsulay sa dinamika sa Spiral ug gigamit ang iyang kahibalo ug kasinatian aron mapahiangay ang karon nga bersyon sa SdTest.
Ang Valerii mao ang tagsulat sa pagsuhid sa kawalay kasiguruhan sa V.U.C.A. Konsepto gamit ang mga dinamikong Spiral ug mga istatistika sa matematika sa Psychology, labaw sa 20 nga internasyonal nga botohan.
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Kumusta didto! Pangutan-on ko ikaw, nakasinati ka na ba sa dinamikong spiral?