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Mastering Values, Leadership, and
Change» (ISBN-13: 978-1405133562)
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16 Reasons People Give Up on Their Goals

Goal abandonment is a major issue, with sources estimating that over 90% of people fail to achieve New Year's resolutions (Marist Poll, 2022). This article analyzes research correlating reasons people give up on goals with Spiral Dynamics developmental stages. The list of 16 common reasons was compiled by Anna Vital [1,2,3], owner of Adioma [4], and published via infographic on social media [5]. By understanding the connections between goal abandonment factors and psychological value systems, tailored interventions can be designed to improve motivation and perseverance. 


Introduction


Achieving meaningful goals is critical for a sense of purpose, yet many abandon this pursuit when challenges arise. While giving up is rarely due to a lack of desire, complex psychological factors often sabotage perseverance. Reasons for quitting vary based on one's values, beliefs, and worldview. A one-size-fits-all approach is unlikely to help most overcome obstacles.


This article will analyze new research correlating reasons for abandoning goals with Spiral Dynamics, a framework of psychological development. By uncovering connections to Spiral Dynamics value-systems, data-driven insights can enable customized strategies to boost motivation and achievement. This psychographic approach represents a promising avenue for improving perseverance. 


This article will analyze the next SDTEST poll, Reasons Why People Give Up, to uncover why people give up on goals using the framework of Spiral Dynamics. Spiral Dynamics proposes that human psychological development progresses through eight key stages called “value-systems” or vMEMEs. Each vMEME involves distinct motivations, perspectives, and behaviors. 


Spiral Dynamics categorizes human cognitive, moral, and value systems into eight color-coded stages - from Beige instinctual drives to Turquoise holistic thought. Each stage represents a distinct motivational focus. 


ColorIn a lifeIn a business
TurquoiseThe Global visionSynthesis
YellowFlexible streamWin-Win-Win behaviour
GreenInterpersonal relationsSocial networks
OrangeCompetitionProject management
BlueThe power of truthBusiness Process Management
RedThe rule of forceStarting up a personal business
PurpleFamily relationsFamily relations
BeigeSurvivalOwn farm

The research provides data-driven insights into this issue by correlating common reasons for abandoning goals with Spiral Dynamics vMEMEs. Understanding these connections can enable tailored strategies to help individuals override demotivation based on their unique mindsets and values. This psychographic approach represents a promising avenue for improving perseverance and achievement.

The analysis in this article is based on recent data from an international poll, Reasons Why People Give Up, conducted by SDTEST across 62 countries. The poll compiled responses from a minimum of 704 participants, spanning 15 languages, between August 2022 and the present day. 

Participants were presented with a list of 16 common reasons people give up on their goals. Anna Vital originally developed this list of reasons in her infographic on the topic. The SDTEST poll, Reasons Why People Give Up, asked respondents to select all the reasons for abandoning goals in their lives and rate their choices on a 10-point scale, where 10 is the maximum value.

The results provided insights into the most prevalent factors behind goal abandonment among the poll respondents. The top five most commonly selected reasons were:

  1. Feel sorry for themselves (7%) 
  2. Stop believing in themselves (8%)
  3. Expect fast results (8%) 
  4. Fear failure more than desire success (7%)
  5. Dwell on mistakes (7%)


This SDTEST poll, Reasons Why People Give Up, provides real-world data on goal abandonment factors that will be analyzed through the lens of Spiral Dynamics theory. Identifying connections between the reasons people commonly give up and psychological value systems can enable targeted solutions.


Revealing connections between the reasons people give up on goals and their psychological worldviews can provide insights into tailored solutions to improve motivation and achievement for individuals based on an understanding of their values and beliefs. This psychographic approach has the potential to move beyond one-size-fits-all interventions to address the complex human behaviors behind goal abandonment. By leveraging the theory of Spiral Dynamics, this analysis aims to uncover actionable strategies for supporting perseverance.


Overview of Key Findings from Poll


The SDTEST poll, Reasons Why People Give Up, asked respondents to select all the reasons for abandoning goals in their lives and rate their choices on a 10-point scale, where 10 is the maximum value. Below, you can read an abridged version of the results of our VUCA poll. The full results of our VUCA poll are available for free in the FAQ section after login or registration.


The rate of the reasons findings from the poll for 2022-08-01 – the current date you can see in the widget below on the tab Charts. The chart at the top displays the respondents' rate of the listed reasons. The chart at the bottom displays the respondents' responses to the SDTEST by colors of the Spiral Dynamics. This factual data is used to calculate the correlation with the reasons that respondents indicate in their answers.


It is important to note that the correlation values change in the online widget depending on the number of response results. Therefore, the values indicated in the text may not match the actual calculations displayed in the widget. The full results of our VUCA poll are free in the FAQ section after login or registration.


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Қалыпты таралу, Уильям теңізі Госсет (студент) r = 0.056
Қалыпты таралу, Уильям теңізі Госсет (студент) r = 0.056
Найзағай емес, найза r = 0.0023
БөлуҚалыпты
емес
ҚалыптыҚалыпты
емес
ҚалыптыҚалыптыҚалыптыҚалыптыҚалыпты
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Барлық сұрақтар
Неліктен адамдар бас тарады?
Неліктен адамдар бас тарады?
Answer 1-
Әлсіз теріс
-0.0222
Әлсіз оң
0.0507
Әлсіз оң
0.0160
Әлсіз оң
0.0496
Әлсіз теріс
-0.0565
Әлсіз оң
0.0349
Әлсіз теріс
-0.0587
Answer 2-
Әлсіз теріс
-0.0201
Әлсіз оң
0.0242
Әлсіз оң
0.0550
Әлсіз оң
0.0251
Әлсіз теріс
-0.0505
Әлсіз теріс
-0.0272
Әлсіз теріс
-0.0041
Answer 3-
Әлсіз оң
0.0602
Әлсіз оң
0.0702
Әлсіз оң
0.0166
Әлсіз теріс
-0.0558
Әлсіз теріс
-0.0133
Әлсіз теріс
-0.0563
Әлсіз оң
0.0198
Answer 4-
Әлсіз оң
0.0133
Әлсіз оң
0.0668
Әлсіз оң
0.0243
Әлсіз оң
0.0137
Әлсіз теріс
-0.0438
Әлсіз теріс
-0.0113
Әлсіз теріс
-0.0361
Answer 5-
Әлсіз оң
0.0570
Әлсіз оң
0.0520
Әлсіз теріс
-0.0315
Әлсіз теріс
-0.0692
Әлсіз оң
0.0112
Әлсіз теріс
-0.0133
Әлсіз оң
0.0248
Answer 6-
Әлсіз оң
0.0094
Әлсіз оң
0.0137
Әлсіз теріс
-0.0191
Әлсіз теріс
-0.0205
Әлсіз теріс
-0.0400
Әлсіз оң
0.0284
Әлсіз оң
0.0330
Answer 7-
Әлсіз оң
0.0576
Әлсіз оң
0.0459
Әлсіз оң
0.0111
Әлсіз теріс
-0.0260
Әлсіз теріс
-0.0963
Әлсіз теріс
-0.0302
Әлсіз оң
0.0698
Answer 8-
Әлсіз оң
0.0832
Әлсіз оң
0.0480
Әлсіз теріс
-0.0090
Әлсіз теріс
-0.0881
Әлсіз теріс
-0.0502
Әлсіз оң
0.0212
Әлсіз оң
0.0394
Answer 9-
Әлсіз оң
0.0293
Әлсіз оң
0.1274
Әлсіз теріс
-0.0014
Әлсіз теріс
-0.0132
Әлсіз теріс
-0.0720
Әлсіз оң
0.0004
Әлсіз теріс
-0.0188
Answer 10-
Әлсіз оң
0.0176
Әлсіз оң
0.0606
Әлсіз теріс
-0.0205
Әлсіз теріс
-0.0031
Әлсіз теріс
-0.0536
Әлсіз оң
0.0331
Әлсіз теріс
-0.0096
Answer 11-
Әлсіз оң
0.0680
Әлсіз оң
0.0868
Әлсіз теріс
-0.0363
Әлсіз теріс
-0.0247
Әлсіз теріс
-0.0654
Әлсіз оң
0.0125
Әлсіз оң
0.0091
Answer 12-
Әлсіз оң
0.1018
Әлсіз оң
0.0305
Әлсіз теріс
-0.0373
Әлсіз теріс
-0.1081
Әлсіз оң
0.0040
Әлсіз оң
0.0533
Әлсіз оң
0.0066
Answer 13-
Әлсіз оң
0.0592
Әлсіз оң
0.0113
Әлсіз теріс
-0.0382
Әлсіз теріс
-0.0129
Әлсіз оң
0.0304
Әлсіз оң
0.0038
Әлсіз теріс
-0.0290
Answer 14-
Әлсіз оң
0.0109
Әлсіз оң
0.0880
Әлсіз теріс
-0.0096
Әлсіз теріс
-0.0494
Әлсіз теріс
-0.0429
Әлсіз оң
0.0097
Әлсіз оң
0.0235
Answer 15-
Әлсіз оң
0.0396
Әлсіз оң
0.0802
Әлсіз теріс
-0.0393
Әлсіз теріс
-0.0417
Әлсіз теріс
-0.0169
Әлсіз оң
0.0345
Әлсіз теріс
-0.0169
Answer 16-
Әлсіз оң
0.0454
Әлсіз оң
0.0991
Әлсіз оң
0.0306
Әлсіз оң
0.0404
Әлсіз теріс
-0.0936
Әлсіз теріс
-0.0324
Әлсіз теріс
-0.0441


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The top five most commonly selected reasons were:

  1. Expect fast results (8%)
  2. Stop believing in themselves (8%)
  3. Feel sorry for themselves (7%)
  4. Fear failure more than desire success (7%)
  5. Dwell on mistakes (7%)

This overview of the key results provides context on the most prevalent factors behind participants abandoning their goals. Next, correlations between these reasons and Spiral Dynamics will be analyzed.


Correlating Reasons with Spiral Dynamics Stages


The poll responses were statistically correlated with the eight Spiral Dynamics “vMEMEs” (value systems) to reveal connections between the goal abandonment reasons and Spiral Dynamics value systems. 


Each of the 16 reasons from the poll was calculated with a correlation coefficient (Normal distribution, by William Sealy Gosset (Student) and Non-Normal distribution, by Spearman r) to measure its relationship with each of the eight vMEMEs. The vMEMEs, also known as colors.


The correlation coefficient quantifies the strength of the linear relationship between each reason and vMEME, with values ranging from -1 to 1. Values close to -1 indicate a strong negative correlation, values close to 1 indicate a strong positive correlation, and values near 0 indicate little to no correlation.


Using established statistical methods, correlations above 0.074 were considered statistically significant based on the sample size of 704 poll responses. This critical value allows us to focus the analysis on the most meaningful correlations that are unlikely to be due to chance alone.


The Spiral Dynamics framework will present and discuss the most significant positive and negative correlations in the next section. This data-driven approach helps uncover how different value systems relate to the psychology behind abandoning goals.


Below are the correlation coefficients between each of the 16 reasons why people give up and the eight Spiral Dynamics colors. The critical value of the correlation coefficient Normal distribution, by William Sealy Gosset (Student) r = 0.074.


DistributionNon NormalNormalNormalNormalNormalNormalNormalNormal
Reasons why people give up / Spiral Dynamics colorsBeigePurpleRedBlueOrangeGreenYellowTurquoise
 Expect fast results--0,05450,05450,02050,0371-0,00770,0131-0,0594
 Stop believing in themselves--0,06590,0160,04510,0728-0,0426-0,04980,0015
 Get stuck in the past-0,0176 0,07630,0274-0,0397-0,0048-0,05040,0061
 Dwell on mistakes--0,00050,06230,0163-0,0038-0,0118-0,011-0,0304
 Fear the future-0,0347 0,0767-0,0338 -0,07810,02150,00940,0115
 Resist change-0,00630,0553-0,0277-0,0084-0,00780,0229-0,0151
 Give up their power-0,02090,0514-0,00590,0074 -0,082-0,0320,0552
 Believe in their weaknesses-0,04160,0271-0,0408-0,04580,00710,01790,0204
 Feel the world owes them something-0,0274 0,15020,005-0,0077-0,0371-0,0152-0,0608
 Fear failure more than desire success-0,0073 0,0749-0,05740,0143-0,00470,0066-0,0195
 Never visualize what is possible-0,04470,0532-0,06890,018-0,01710,0284-0,0276
 Feel they have something to lose- 0,08580,0123-0,0583 -0,0753-0,00450,05640,0204
 Overwork-0,04860,0216-0,0673-0,01740,01620,00930,0067
 Assume their problems are unique--0,001 0,077-0,0224-0,051-0,00640,00880,0228
 See failure as the signal to turn back-0,01650,0505 -0,0871-0,04820,0041 0,09060,0031
 Feel sorry for themselves-0,0266 0,11240,04690,0482-0,0594-0,0517 -0,0768


Here are examples of the reasons of some European countries with a correlation coefficient greater than a critical value of the correlation coefficient Normal distribution, by William Sealy Gosset (Student) r.


France



Germany



Netherlands


You can not only just create your poll in тариф «V.U.C.A сауалнамаға дизайнер» (with a unique link and your logo) but also you can earn money by selling its results in тариф «Сауалнама дүкені», as already the authors of polls.


Interpreting the Correlations


To gain deeper insight into how different groups perceive major issues, the SDTEST results were correlated statistically with the color codes of Spiral Dynamics. This analysis technique matches concerns like inflation or climate change with the psychological and social development levels.

The critical value of the correlation coefficient Normal distribution, by William Sealy Gosset (Student) r = 0.074


Here is an in-depth interpretation of the specified correlation findings:


1. Purple stage has a positive correlation of 0.0858 with "Feel they have something to lose"

- The Purple vMEME prioritizes safety, security, and belonging to their tribe or group. They are focused on avoiding loss. This correlation indicates Purples are more likely to abandon goals that threaten what they have or disrupt their stable tribal relationships.


2. Red stage has a positive correlation of 0.0763 with "Get stuck in the past" 

- Reds value power, bold action, and conquest. However, this correlation suggests they can become preoccupied with past glories or traps, hindering their ability to move forward. Their nostalgia for the past may hold them back.


3. Red stage has a positive correlation of 0.0767 with "Fear the future"

- Although Reds seek power, the unknown represents a threat. They rely on familiar hierarchies and ways of doing things. This finding indicates Reds are more prone to abandoning goals that seem uncertain or require venturing into unfamiliar territory.


4. Red stage has a positive correlation of 0.1502 with "Feel the world owes them something"

- Reds feel they must fight for what they deserve in life. This strong correlation shows an enhanced sense of entitlement - Reds are more likely to give up when the world does not provide them what they believe they are owed. 


5. Red stage has a positive correlation of 0.0749 with "Fear failure more than desire success"

- While Reds seek power and control, failure challenges their dominant self-image. This finding reflects how fear of failure overrides achievement goals for Reds.


6. Red stage has a positive correlation of 0.077 with "Assume their problems are unique"

- The Red tendency towards egocentrism may isolate them from others. Reds are more likely to see their problems as unlike anyone else's, contributing to abandonment of goals.


7. Red stage has a positive correlation of 0.1124 with "Feel sorry for themselves"

- Reds are prone to drama and victim mentality. Reds are more likely to indulge in self-pity rather than problem-solve when challenges arise, derailing their goals.


8. Blue stage has a negative correlation of -0.0871 with "See failure as the signal to turn back"

- Blues value sacrifice and redemption. So failure spurs them to try harder to get back on the "right path." This inverse correlation shows Blues are less likely to take failure as a sign to give up.


9. Orange stage has a negative correlation of -0.0781 with "Fear the future"

- Oranges are opportunistic and entrepreneurial. They see the future as full of possibilities to leverage for success. This inverse correlation indicates Oranges are less prone to give up due to future uncertainty.


10. Orange stage has a negative correlation of -0.0753 with "Feel they have something to lose"

- Oranges are competitive and achievement-focused. They are less encumbered by fear of loss. This suggests they will push forward with goals despite potential risks.


11. Green stage has a negative correlation of -0.082 with "Give up their power"  

- Greens value personal empowerment and self-actualization. They are more likely to persist with goals that align with their identity and passions.


12. Yellow stage has a positive correlation of 0.0906 with "See failure as the signal to turn back"

- Yellows integrate multiple perspectives, including learning from failure. This correlation suggests Yellows are more likely to adopt goals based on lessons from failure, rather than giving up entirely.


13. Turquoise stage has a negative correlation of -0.0768 with "Feel sorry for themselves"

- Turquoises take a systemic, holistic view focused on collective progress. Their goal persistence is less affected by self-pity.


Drawing on examples from the seminal Spiral Dynamics work "Spiral Dynamics: Mastering Values, Leadership, and Change” strengthens the interpretation of the correlations and relates the statistical findings to real-world manifestations of the vMEME value systems.


The correlations between the reasons for abandoning goals and Spiral Dynamics stages reveal insights about the motivations and perspectives of each vMEME. 


For example, the Red stage's positive correlation with "feel the world owes them something" reflects their core driving force being power and control, as described in the book. Reds seek glory, respect, prestige, and entitlements from the world. When these are not forthcoming, Reds are more prone to give up on goals and feel victimized, as the correlation indicates.


The positive Purple correlation with "feel they have something to lose" is supported by the book's depiction of Purples as valuing safety, security, and group inclusion. When goals threaten to take away something they value or disrupt group stability, Purples are more likely to abandon the goals to preserve what they have, as the correlation suggests.


The negative Blue correlation with "see failure as the signal to turn back" aligns with the book's description of sacrifice and redemption being core Blue values. This finding indicates Blues will view failure as a test of faith and a sign to try harder rather than give up, fitting their internal framework.


The positive Yellow correlation with "see failure as the signal to turn back" reflects Yellows' integrative worldview. The book describes their ability to extract lessons and reframe failure with an adaptive approach. This supports the correlation linking Yellows with course-correcting rather than abandoning goals after failures.


Applying the Insights


The correlations between the reasons for abandoning goals and Spiral Dynamics stages provide targeted insights that can be applied to help improve perseverance. Practical recommendations include:


Individuals:

  • Purples who correlate with "fear losing something" may persist by emphasizing how the goal aligns with group values. Example: a change initiative is positioned as improving practices to benefit the whole team. 
  • Reds who correlate with "fear failure" could set smaller milestones to gain confidence in achieving success. Example: someone launching a startup splits the goal into funding, prototyping, and customer acquisition stages.
  • Blues correlating with persistence despite failure could frame goals around service and significance. Example: A doctor continues pursuing a vaccine despite setbacks because it will save lives.
  • Oranges less fearful of the future could set stretch visionary goals. Example: An entrepreneur starts a company aimed at colonizing Mars. 
  • Yellows who adapt goals based on failure could conduct iterative experiments. Example: A scientist tweaks hypotheses based on results rather than abandoning a research line.
  • Greens who negatively correlate with "give up power" may be motivated by aligning goals to their identity. Example: an activist persists in policy reform goals tied to their values.


Organizations: 

  • Give Purples time to process changes and provide group support. Example: town halls to discuss impacts of new initiatives on the organization.
  • Offer Reds achievable challenges to build competencies and counter fear of failure. Example: sales contests with tiered attainable goals.
  • Offer Blues opportunities to connect goals to meaning and purpose. Example: Healthcare workers are shown how improved processes impact patient outcomes. 
  • Give Oranges autonomy to set bold goals and take risks. Example: R&D teams are empowered to prototype innovative ideas without fear of failure rapidly.
  • Ensure Greens have autonomy over goals supporting self-actualization. Example: discretion over projects tied to causes they are passionate about.
  • EncourageYellows to share lessons learned across teams and adjust goals. Example: Technology company holds failure parties to pivot based on prototypes that didn't work.


These examples demonstrate how individuals can be motivated by matching goals to their Spiral traits. Organizations can also increase buy-in and achievement by appealing to different value systems.


Conclusion


This analysis of goal abandonment reasons correlated with Spiral Dynamics stages yielded several key insights:

  • Reasons people give up are linked to psychological value systems. Reds correlate with entitlement and fear of failure. Purples correlate with fear of instability. Blues persist despite setbacks. 
  • Tailored strategies can target root causes based on someone's Spiral orientation. Matching goals to motivations and worldviews improves persistence.
  • Organizations can motivate achievement by appealing to different Spiral perspectives. Enable teams based on value systems. 


While this exploration uncovered meaningful relationships, larger datasets could reveal more nuanced patterns. Additional research should replicate and expand upon these findings across broader demographics. Extending the correlation analysis to other goal achievement factors could also provide a fuller picture.


Using Spiral Dynamics to Understand Goal Abandonment and Improve Goal Persistence:

  • Understanding the reasons for giving up from a Spiral Dynamics perspective can help individuals and organizations develop tailored strategies to address these reasons.
  • For example, individuals at the Red stage may benefit from reframing their mindset to focus on growth and learning rather than feeling sorry for themselves or assuming their problems are unique.
  • Organizations can also use Spiral Dynamics to design interventions tailored to their employees' developmental stage, such as leadership development programs designed to meet the needs of individuals at different stages of the Spiral.
  • By understanding individuals' and groups' underlying motivations and values, Spiral Dynamics can be a powerful tool for improving goal persistence and achieving success.


Examples:

  • An individual at the Red stage struggling to persist in their goals may benefit from working with a coach or therapist who can help them reframe their mindset and develop a growth-oriented perspective.
  • An organization that is struggling with high turnover rates may benefit from using Spiral Dynamics to design a leadership development program that is tailored to the developmental stage of their employees, such as a program that focuses on developing the leadership skills of individuals at the Green stage who may be more likely to give up their power.
  • A team that is struggling to achieve their goals may benefit from using Spiral Dynamics to identify the underlying reasons for their lack of progress and develop tailored strategies to address these reasons, such as providing additional support and resources for individuals at the Purple stage who may be more likely to give up when they feel they have something to lose.


In conclusion, this psychographic approach demonstrates the power of frameworks like Spiral Dynamics. Understanding human motivations through the lens of developmental levels enables customized solutions. With more validated insights, we can move beyond one-size-fits-all interventions to help individuals and organizations accomplish their most meaningful goals.



[1] https://twitter.com/annavitals

[2] https://linkedin.com/in/annavital

[3] https://facebook.com/annavital.official

[4] https://adioma.com

[5] https://facebook.com/annavitals/posts/pfbid0L9YdgdDmTG4DCGjxQ7j5NcibjJBTVbZsc6kvTN7tCrvZNC3oL8yJpb9JVGjMd231l

2023.08.27
Валерий Косенко
Өнім иесі SaaS SDTEST®

Валерий 1993 жылы әлеуметтік педагог-психолог біліктілігін алды, содан бері өз білімін жобаларды басқаруда қолданады.
Валерий 2013 жылы магистр дәрежесін және жоба және бағдарлама менеджері біліктілігін алды. Магистратурада ол Project Roadmap (GPM Deutsche Gesellschaft für Projektmanagement e. V.) және Spiral Dynamics бағдарламаларымен танысты.
Валерий - V.U.C.A.-ның белгісіздігін зерттеудің авторы. Спираль динамикасы мен психологиядағы математикалық статистиканы пайдаланатын тұжырымдама және 38 халықаралық сауалнама.
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